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Give a Shit: Your Makeup

Y’all, giving a shit about your wedding choices goes so far beyond creating the perfect Pinterest board. It’s in the tiny details that end up not being so tiny. Like, have you ever thought about the personalities you choose to surround yourself with on your wedding day? That day is no time to have bad juju near you, let us tell you firsthand!
Having talent is one thing, but being a good person is another– and we don’t think you should have to choose one or the other. With that in mind, we’ll be featuring some of our favorite vendors in the industry to share the things they give a shit about and tell you why you should give a shit about them too! And to kick us off, we’d like to introduce you to one of the most lovely people you could ever hope to get in your personal space. Meet Gaylin. What a beauty.

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Name: Gaylinyet Roberts
Website: Gaylinyet.com
Based out of: Seattle, but I’ll happily travel anywhere.
 
1) What do you give a shit about (ie… What’s your JOB, mama?)
Hi, my name is Gaylin, I’m a make-up artist!
2) What sets you apart in your market?

I’m of the philosophy that above everything else, the POINT of makeup is to look and feel like your best self. Over the past 13 years of doing make-up, I’ve developed a style that I feel is unique to me. Make-up trends come and go, but the key to being a makeup artist is having the discretion of knowing when to emphasize or dial down the look based on the individual client sitting in front of me. I spend time getting to know my clients, getting a feel for who they are, and what the goal is for the make-up they have in mind. When I meet someone for the first time, it’s very easy for me to see the potential of where my makeup can take them, but that’s only part of my job. The rest is finding that balance of figuring out what will make them look AND feel their best, which varies for everyone. I think being an artist, as well as a person who is naturally observant and analytical is very helpful in that regard.

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Boys can get their makeup done too! Both these cuties are showing off Gaylin’s handiwork. (Photo by Branch and Cole)

3) Why should people give a shit about who does their makeup? 
You should give a shit about who does your makeup because you’re getting makeup done for a reason. Too many times I’ve been working and the client says to me, “Wow, you made me look better than I did on my wedding day.” And, it makes me cringe… Yes, I’m happy I’m making them look great in that moment, but to know they didn’t like their makeup for the biggest, most photographed day of their lives… that is an expensive mistake that they’ll be reminded of every time they look at their photos.
I can’t stress enough how much I think make-up should make you look like your best self. It seems obvious, but it’s really not. The difference is in the details. It’s not paint by numbers. The biggest difference with having your makeup done by a good makeup artist is in the details and the precision in their work.
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Photo by Andria Lindquist

4) What advice would you give someone who’s just beginning wedding planning?
Do your research, and do it early. Most good make-up artists book 6,9,12 months in advance.
In any given city there are thousands of makeup artists, but only a small handful of them might align with your vision.  It really isn’t as simple as googling “Wedding Makeup Artist.” At the very least, you should ask for referrals. If someone you know has had their makeup done in a way that resonates with you, ask them who did it! 100% of my clients come from word of mouth and referrals, which I think does two things. It gives my new client trust in me, but also a high degree of expectation, because thats the experience I gave to whomever referred me. Special occasion makeup whether it be for a wedding, photo shoot, or event is very different from your everyday makeup. You want to find a make-up artist who’s style you like, but also someone who understands the variables of your event: indoor vs outdoor, day vs night, flash photography vs natural light, weather conditions, and this is IN ADDITION to your own needs. A good, experienced makeup artist will understand all these things and be able to create something unique for you.
Chances are after you nail down your date and venue, the very next person you reserve is your photographer. Your photographer, if you have chosen wisely (read: why you should give a shit about your photographer) will be a wealth of knowledge. They have probably seen it all- the good, the bad the ugly. Ask them who they would recommend for makeup artists- since they have the most exposure to all the moving vendors.
Lastly, after all your research, give your makeup artist a detailed inquiry when you write in to them. Tell them your vision for your dream day, tell them about your bridal party, what they’ll be wearing, how many of them need their makeup done, tell your makeup artist about yourself and what you hope to achieve with your makeup, and what’s most important for you with makeup. If you don’t have the answers to these details, that’s ok, just share what you can with your artist so they too can fall in love with you as a client, but also so they can know how to BEST help you. I can tell you wholeheartedly, establishing a connection with my client makes my work 1000 times better. Plus logistically it’s a heck of a lot easier for me to know if I’m a good fit for you if you tell me these things, rather than just a one line inquiry of “Are you available on my wedding day?”
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Photo by Tonhya Kae

5) What are you doing when you’re not working?
Not working? What’s that? Haha, just kidding. When I’m not working, I’m really low key. My job is so social that in my off time I like to relax with my husband and our dogs. We love taking our girls to the dog park and watching them play.
*If you want to have Gaylin work her wonderful magic on your face, join us for the next Lipstick and Libations party in LA! Spots are limited, so get your name on dat list…

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